Media Promotion & Marketing for Broadcasting, Cable & the Internet 5th Edition, Paperback Book, By: Susan Tyler Eastman, Robert Klein and Douglas A. Ferguson

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns

non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

• Books Author: Susan Tyler Eastman, Robert Klein and Douglas A. Ferguson
• Number Of Pages: 350
• Language: English
• Publisher: Taylor & Francis Ltd
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 240807626
• Other Feature 1: Edition: 5
• Other Feature 2: Weight: 499 grams
• Other Feature 3: Size: 152 x 229 mm
• Publication Date: March 02, 2006