Marketing, Paperback Book, By: Paul Baines, Chris Fill and Kelly Page

What is it that really excites and interests your students? reading first hand what skills top marketers really look for in graduates? debating the benefits of using shock and fear appeals in advertising? discovering how to use social networking sites to successfully market a product? then take this opportunity to present students with marketing examples and issues from real life situations guaranteed to excite and stimulate. packed full of case studies from international organizations such as innocent, orange, hmv, and Oxfam, students can hear first hand what top marketers actually do and how they tackle the decisions they have to make. employing a lively writing style, the authors encourage students to explore beyond the classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired.

About the Author:

Paul Baines is reader in marketing and director, MSc strategic marketing at canfield school of management, canfield university. he is an international authority in the field of political marketing and managing editor, Europe, for the journal of political marketing. he has published widely in. journals and books on marketing topics including on public relations, public opinion, market segmentation and positioning, marketing research and strategic marketing. Paul runs his own strategic marketing and research consultancy, Baines associates, which has undertaken work for a number of large. and medium sized organisations including government departments, national charities and private sector organisations. in this spare time, he likes to swim, travel and devour current affairs magazines. Chris fill is principal lecturer in marketing at the university of Portsmouth. much of his research. to date has centred on aspects of marketing and corporate communication, including recent work on viral marketing, corporate branding and permission marketing. he has written a number of books, including the most recently published fifth edition of his internationally recognised textbook, marketing. communications. in addition to teaching both marketing communications and business-to-business marketing at undergraduate and postgraduate levels, he undertakes consultancy and content development assignments for public and private sector organisations. he is also a senior examiner for the chartered. institute of marketing, responsible for designing, writing and managing the new postgraduate diploma module, managing corporate reputation. he speaks regularly on marketing and corporate communication issues. Kelly page is lecturer in digital marketing at Cardiff business school. her research. explores digital media knowledge, literacy and participation in digital media marketing and she has a PhD on consumer web knowledge from the unsway in Sydney Australia. her publications have appeared in peer-reviewed journals in the fields of psychology, marketing and digital media/it and her work. involves partnerships with organisations in the digital media, web design and internet marketing sectors. Kelly is a visiting fellow in digital marketing at canfield school of management (ul) and Grenoble graduate school of business (gags) (France) and currently a board member of the academy of. marketing research committee (marc). before she relocated to the ul, Kelly worked in Australia for ape-man management education (now chiefly business school), lectured at the university of new south wales (unsway) and worked as a consultant with the leading edge (tale) research group.

• Books Author: Paul Baines, Chris Fill and Kelly Page
• Number Of Pages: 792
• Language: English
• Publisher: Oxford University Press
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 019957961X
• Other Feature 1: Edition: 2
• Publication Date: February 11, 2011