Marketing In Travel and Tourism 4th Edition, Paperback Book, By: Victor T.C. Middleton, Alan Fyall, Michael Morgan and Ashok Ranchhod
- Extra 10% OFF - Use Code DS24WK18
- تفاصيل العروض
zoom_in اضغط للتكبير
Marketing In Travel and Tourism 4th Edition, Paperback Book, By: Victor T.C. Middleton, Alan Fyall, Michael Morgan and Ashok Ranchhod
AED 125
شاملا ضريبة القيمة المضافة
AED 155
19% خصم
شاملا ضريبة القيمة المضافة
سيتم التوصيل خلال 3 أيام عمل
الشحن والتوصيل
3Payment Option
Cash-on-delivery
سياسة الاستبدال
30 day returns. Buyer pays for return shipping. الشروط والأحكام apply.
وصف المنتج
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practiced in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating withcutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.
About the AuthorVictor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes University and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).
المواصفات
- Books Author: Victor T.C. Middleton, Alan Fyall, Michael Morgan and Ashok Ranchhod
- Number Of Pages: 528
- Language: English
- Publisher: Taylor And Francis Ltd
- Books Category: المال و الاعمال
- Book Format: Paperback
- Books_ISBN: 750686936
- Publication Date: May 06, 09