Essentials of Marketing, 3rd Edition, Paperback Book, By: Dr. Dr. Frances Brassington and Dr. Stephen Pettitt

Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

About the Author:

Dr Frances Brassington, Senior Lecturer - Oxford Brookes University Dr Stephen Pettitt, Deputy Vice Chancellor - University of Luton

• Books Author: Dr. Frances Brassington and Dr. Stephen Pettitt
• Number Of Pages: 624
• Language: English
• Publisher: Pearson Education Limited
• Books Category: المال و الاعمال
• Book Format: Paperback
• Books_ISBN: 273727648
• Other Feature 1: Edition: 3
• Publication Date: December 4, 2012