Essentials of Marketing, 3rd Edition, Paperback Book, By: Dr. Dr. Frances Brassington and Dr. Stephen Pettitt
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Essentials of Marketing, 3rd Edition, Paperback Book, By: Dr. Dr. Frances Brassington and Dr. Stephen Pettitt
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AED165.00
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Product Description
Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
About the Author:
Dr Frances Brassington, Senior Lecturer - Oxford Brookes University Dr Stephen Pettitt, Deputy Vice Chancellor - University of Luton
Specifications
- Books Author: Dr. Frances Brassington and Dr. Stephen Pettitt
- Number Of Pages: 624
- Language: English
- Publisher: Pearson Education Limited
- Books Category: Business & Money
- Book Format: Paperback
- Books_ISBN: 273727648
- Other Feature 1: Edition: 3
- Publication Date: December 4, 2012