Samsung 65-Inch The Serif 4K HDR QLED Smart TV, QA65LS01TAUXZN, White

World’s No.1 TV brand 15 years running

' Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function...“

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

New ways to enjoy content

NFC on TV

When you need some music, just connect and enjoy your view.

See the world in QLED Technology

Colour Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses Nano-sized quantum dots to produce 100% colour volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyses each scene frame by frame to adjust the brightness to each specific moment.

An eye-catcher for sure

'I' Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

Plus, some tips to hide the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

It has a pop of colour

Various Colour Options

Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

Exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us a beautiful leaf and a textured fabric—and with various colours options to match your mood.

Enjoy every moment with The Serif

Ambient Mode +

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you like.

Mirrors all your experiences

All your devices, connected in seconds and in simpler way.

Smart Things

Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.

AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

All it takes is a tap