Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, Paperback Book, By: Prof. Aeron Davis
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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, Paperback Book, By: Prof. Aeron Davis
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وصف المنتج
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
About the Author
Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections.
المواصفات
- Books Author: Prof. Aeron Davis
- Number Of Pages: 216
- Language: English
- Publisher: Polity Press
- Books Category: المال و الاعمال
- Book Format: Paperback
- Books_ISBN: 9780745639833
- Other Feature 1: Edition: 1
- Publication Date: January 12, 2013