Marketing Research: An Applied Orientation: Global 6th Edition, Paperback Book, By: Naresh K. Malhotra
- Extra 10% OFF - Use Code BOOKS24
- View Offer Details
zoom_in Click to zoom
Marketing Research: An Applied Orientation: Global 6th Edition, Paperback Book, By: Naresh K. Malhotra
AED125.00
Inclusive of VAT
AED160.00
22% Off
Inclusive of VAT
To be delivered within 3 business days
Shipping/Delivery
3Payment Option
Cash-on-delivery
Return Policy
30 day returns. Buyer pays for return shipping. Terms & conditions apply.
Product Description
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
About the AuthorDr. Naresh K. Malhotra is Regents' Professor (highest academic rank in the university system of Georgia), in the College of Management, Georgia Institute of Technology. He has been listed in Marquis Who's Who in America continuously since its fifty-first edition in 1997, and in Who's Who in the World since 2000. In 2005, he received the Academy of Marketing Science's Outstanding Marketing Educator Award. In an article by Wheatley and Wilson (1987 AMA Educators Proceedings), Professor Malhotra was ranked number one in the country based on articles published in the Journal of Marketing Research during 1980 through 1985.
Specifications
- Books Author: Naresh K. Malhotra
- Number Of Pages: 936
- Language: English
- Publisher: Pearson Education (US)
- Books Category: Business & Money
- Book Format: Paperback
- Books_ISBN: 136094236
- Publication Date: November 09, 09