E-Marketing 4th Edition, Paperback Book, By: Judy Strauss, Adel I. El-Ansary and Raymond Frost
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E-Marketing 4th Edition, Paperback Book, By: Judy Strauss, Adel I. El-Ansary and Raymond Frost
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Product Description
This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
About the author
I've been using the internet since 1986, in the days of DOS and the Usenet (did a lot of online dating in those groups). I co-authored the first textbook on internet marketing in 1996 and have been following its exciting and fast moving landscape ever since. Social media have disrupted the field of Marketing and we have to keep up with our beloved customers. Fun and challenging! I'm a Marketing Professor and have many scholarly articles on this topic as well. I hope you enjoy our books.
Specifications
- Books Author: Judy Strauss, Adel I. El-Ansary and Raymond Frost
- Number Of Pages: 480
- Language: English
- Publisher: Pearson Education (US)
- Books Category: Business & Money
- Book Format: Paperback
- Books_ISBN: 131969021
- Other Feature 1: Edition: 4
- Publication Date: January 03, 2005