A Cognitive Psychology of Mass Communication, Paperback Book, By: Fred W. Sanborn

In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective.

Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and examples for a more global perspective, as well as an added emphasis on the power of social media in affecting our perceptions of reality and ourselves.

While including real-world examples, the book also integrates psychology and communication theory along with reviews of the most up-to-date research. The text covers a diversity of media forms and issues, ranging from commonly discussed topics such as politics, sex, and violence, to lesser-studied topics, such as emotions and prosocial media.

Readers will be challenged to become more sensitized and to think more deeply about their own media use as they explore research on behavior and media effects. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate audiences.

The accompanying companion website also includes resources for both instructors and students.

• Books Author: Fred W. Sanborn
• Number Of Pages: 484
• Language: English
• Publisher: Taylor & Francis Ltd
• Books Category: Education & Teaching
• Book Format: Paperback
• Books_ISBN: 1138046272
• Other Feature 1: Edition: 7th New edition
• Other Feature 2: Weight: 807 grams
• Other Feature 3: Size: 174 x 246 x 25.65 mm
• Publication Date: December 20, 2018