Want By Being More of Who You Are, Paperback Book, By: David McNally, Karl Speak

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

• Books Author: David McNally, Karl Speak
• Number Of Pages: 168
• Language: English
• Publisher: Berrett-Koehler
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 1605098108
• Other Feature 1: Edition: 2
• Other Feature 2: Size: 55 x 84 mm
• Publication Date: March 01, 2011