The Restaurant: From Concept to Operation, Hardcover Book, By: John R. Walker
- Extra 10% OFF - Use Code RAMADAN24
- View Offer Details
zoom_in Click to zoom
The Restaurant: From Concept to Operation, Hardcover Book, By: John R. Walker
AED450.43
Inclusive of VAT
AED500.48
10% Off
Inclusive of VAT
To be delivered within 3 business days
Shipping/Delivery
3Free Shipping
Payment Option
Cash-on-delivery
Return Policy
30 day returns. Buyer pays for return shipping. Terms & conditions apply.
Product Description
This book comprehensively covers opening and running a restaurant-revised and updated. A successful restaurant is a dream business. It offers guests a fabulous experience, while the restaurateur gets an exciting workplace, creative license, and potentially nice profit margins. Of course, restaurant success does not arrive on a silver platter. It takes know-how, the right planning, and access to quality information. A one-stop guide to the business, "The Restaurant: From Concept to Operation, Fifth Edition" gives readers the knowledge they need to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. The book progresses logically, from choosing a good concept to finding a market, developing business and marketing plans, and securing financial backing. Topics covered include location selection, permits and legal issues, menu development, interior design, and employee hiring and training. Along the way, such all-important skills as turning first-time guests into regular patrons are also described.
Special features of this Fifth Edition include: increased focus on the independent restaurateur, with greater emphasis on restaurant business plans; a new chapter on food production and sanitation; greater emphasis on restaurant business plans, including new exercises; new profiles, which describe a recently opened restaurant, begin Parts 1, 2, 3, and 4; new coverage of restaurant concepts and use of technology in restaurants; and expanded sections on back-of-the-house and control contents; franchising; and leasing and insurance. This field-proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.
Specifications
- Books Author: John R. Walker
- Number Of Pages: 496
- Language: English
- Publisher: John Wiley And Sons Ltd
- Books Category: Travel
- Book Format: Hardcover
- Books_ISBN: 0471740578
- Other Feature 1: Edition: 5th Revised edition
- Other Feature 2: Weight: 1,021 grams
- Other Feature 3: Size: 197 x 241 x 31 mm
- Publication Date: October 09, 2007