The Business Environment 7th Edition, Paperback Book, By: Adrian Palmer and Bob Hartley
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The Business Environment 7th Edition, Paperback Book, By: Adrian Palmer and Bob Hartley
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Product Description
This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organizations and illustrates how decisions are made within organizations.
About the AuthorAdrian Palmer is Professor of Marketing, University of Wales, Swansea and Associate Professor at ESC Rennes Business School, France. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
Specifications
- Books Author: Adrian Palmer and Bob Hartley
- Number Of Pages: 550
- Language: English
- Publisher: McGraw-Hill Education
- Books Category: Business & Money
- Book Format: Paperback
- Books_ISBN: 77130014
- Publication Date: November 16, 11