Strategies for E-Business: Concepts and Cases 2nd Edition, Paperback Book, By: Tawfik Jelassi and Albrecht Enders
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Strategies for E-Business: Concepts and Cases 2nd Edition, Paperback Book, By: Tawfik Jelassi and Albrecht Enders
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Product Description
Ideal for MBA students and upper level undergraduates, this book utilizes extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
About the Author
Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole National des Ponts et Chausses, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau). Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).
Specifications
- Books Author: Tawfik Jelassi and Albrecht Enders
- Number Of Pages: 664
- Language: English
- Publisher: Pearson Education Limited
- Books Category: Business & Money
- Book Format: Paperback
- Books_ISBN: 9780273710288
- Other Feature 1: Edition: 2
- Publication Date: September 01, 2008