Marketing Communications: Interactivity, Communities and Content 5th Edition, Paperback Book, By: Chris Fill
- Extra 10% OFF - Use Code RAINRECOVERY
- View Offer Details
zoom_in Click to zoom
Marketing Communications: Interactivity, Communities and Content 5th Edition, Paperback Book, By: Chris Fill
AED65.00
Inclusive of VAT
AED110.00
41% Off
Inclusive of VAT
To be delivered within 3 business days
Shipping/Delivery
3Payment Option
Cash-on-delivery
Return Policy
30 day returns. Buyer pays for return shipping. Terms & conditions apply.
Product Description
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media.
Finally part 6 covers its connection to special audiences. Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key academic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favorite campaigns and papers.
Specifications
- Books Author: Chris Fill
- Number Of Pages: 1000
- Language: English
- Publisher: Pearson Education Limited
- Books Category: Business & Money
- Book Format: Paperback
- Books_ISBN: 273717227
- Other Feature 1: Edition: 5
- Publication Date: August 03, 2010