Integrated Advertising Promotion and Marketing Communications Global 7th Edition, Paperback Book, By: Kenneth E. Clow and Donald E Baack

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications. Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise)

How to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text.

To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with My Marketing Lab, students have access to interactive tools to help guide them through the entire promotional process.

My Marketing Lab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Join over 11 million students benefiting from Pearson My Labs. This title can be supported by My Marketing Lab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of My Marketing Lab to accelerate your learning?

You need both an access card and a course ID to access My Marketing Lab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a My Lab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost

• Books Author: Kenneth E. Clow and Donald E Baack
• Number Of Pages: 496
• Language: English
• Publisher: Pearson Education Limited
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 1292093633
• Other Feature 1: Edition: 7
• Other Feature 2: Weight: 1032 grams
• Other Feature 3: Size: 216 x 279 mm
• Publication Date: March 30, 2015