Foundations of Marketing 2nd Edition, Paperback Book, By: David Jobber and John Fahy

Foundations of Marketing, 2/e inch is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

About the Author

David Jobber is a Professor of Marketing. He is an internationally-recognized marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.

• Books Author: David Jobber and John Fahy
• Number Of Pages: 384
• Language: English
• Publisher: McGraw-Hill Education - Europe
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 007710918X
• Other Feature 1: Edition: 2
• Other Feature 2: Weight: 857 grams
• Other Feature 3: Size: 196 x 259 mm
• Publication Date: February 01, 2006