Customer Relationship Management, 2nd Edition, Paperback Book, By: Ed Peelen and Rob Beltman

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

• Books Author: Ed Peelen and Rob Beltman
• Number Of Pages: 440
• Language: English
• Publisher: Pearson Education Limited
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 273774956
• Other Feature 1: Edition: 2
• Publication Date: December 26, 2013